Who else thinks that skincare was the new form of self-care in 2020? With some beauty brands reporting online sales twice as high as their pre-Covid days*, there’s been a natural shift towards spending more time and money on your skin.

What trends then can we hope to see in 2021? As each of us embraces face masks, at-home care and more self-awareness, we are sure to see major skews in consumer behaviour and the skincare that develops with it. Today, we take a look at what beauty and skincare trends will reign supreme in the new year.

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